What is Link Rotations & How It Works?
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Last updated
Last updated
Link Rotation is a powerful feature in that allows you to rotate multiple destination URLs under a single short link. This is particularly useful for distributing traffic across multiple pages, testing different landing pages (A/B testing), or redirecting users to different URLs based on weightage of the link.
A/B Testing: Rotate between multiple landing pages to see which one performs better.
Load Balancing: Distribute user traffic across different servers or websites to balance the load.
Campaign Management: Rotate between different ad campaign URLs to optimize performance.
Multi-Location Businesses: Redirect users to different URLs based on region or other factors.
When you set up Link Rotation, multiple destination URLs are assigned to a single short link. Each time someone clicks on that short link, they are redirected to one of the specified URLs according to the rotation weightage we have set. URL Shortify offers Weighted rotation.
With weighted rotation, you can assign different "weights" or priorities to the URLs, meaning some URLs will receive more traffic than others. For example, if you assign a weight of 70% to one URL and 30% to another, 70% of the traffic will be sent to the first URL, and 30% to the second.
Create a Short Link: Start by creating a short link in URL Shortify just as you normally would.
Enable Link Rotation: When creating the link, you'll see an option to enable Link Rotation under the Dynamic Redirection option.
Add Multiple Destination URLs: Input the multiple destination URLs you want to rotate. You can add as many URLs as needed and set the weight for each rotation link.
Enable Split Test (A/B Test) - Enable Split test and set the Goal Link.
Save the Settings: Once you’ve configured everything, save the short link.
Optimize Campaigns: Test multiple destinations and improve conversion rates by analyzing which URL performs better.
Reduce Server Load: Spread traffic across multiple destinations, reducing the load on a single server.
Efficient A/B Testing: Set up and manage A/B tests easily without needing complex configurations.
This feature is available in
